AnyField Focus groups and in-depth interviews

  • Hard-to-reach
    audience

    Own focus rooms. Professional moderators.

Gather insights in our advanced focus rooms

Recruiting any participants

We have extensive experience working with hard-to-reach target audiences.

Professional moderators

Experienced moderators will debate using a variety of techniques.

Our own facilities

Our own focus rooms in Moscow and Yekaterinburg

Cutting edge technology

Online broadcast in HD-quality with the ability to pause and rewind during the broadcast; webinars and web-conferencing; Wi-Fi for clients.

Simultaneous interpreting

Remote or local translator. Ability to broadcast and record translation.

Hosted in 20 cities

Ability to conduct focus groups in 20 cities, via a reliable affiliate network.

Fixed prices

Predictable prices simplifying project planning and budgeting.

Convenient locations

Our focus rooms are conveniently located in the city centers near the metro stations.

Download research brief



Our Clients

Prices and terms*

Method Throughput Price (VAT excl.)
Focus group (recruiting, participant incentives, moderator's fee, transcript) 2-3 groups per day per city, 7 days for recruiting process 44 000 rub.
Personal in-depth interview (recruiting, participant incentives, moderator's fee, transcript) 2-10 interviews per day per city, 7 days for recruiting process 6 000 rub.
Report in PowerPoint format on a series of groups/interviews 4-6 days 34 000 rub.
* Conducting a series of four focus groups, one guide

Action plan

You provide basic information for the study

If necessary, we develop or adjust guidelines

We will recruit participants and conduct a series of groups or interviews

You get the research results in the form of the transcript and in video and audio

Prepare an analytical report (optional)

Results of the study what you get:

Transcript, Video and Audio

Word
Audio
Video

Analytical Report

Word
PowerPoint
PDF

Quality assurance

Qualified personnel

Permanent team of interviewers, who receives regular training. Project manager who is responsible for the quality of the research

Sampling and data collection

Tangible and intangible motivation respondents which ensures completeness and accuracy of responses by experienced supervisors who process the gathering of information that is held in strict accordance with the terms of the research

Infrastructure and privacy

Unparalleled data security, storage, processing and transmission: VPN-connections, data backup and best-in-class Google cloud platform. Full compliance with federal law #152-FZ "On Personal Data"

Data quality assurance

Data collection auditing - video and audio controls, photos and fixing GPS coordinate of the interview. Client has the opportunity to be present during the interview. Triple review of input data by validation logic, research analysts’ review and cross-tabulation review.  Follow-up interview control processed by an independent control department, who has no access to collected data.

 

Focus rooms amenities

Focus room in the heart of Moscow city, located three minutes walk from the metro station "Kropotkinskaya". All rooms are air conditioned.

 

Focus room in the center of Yekaterinburg, located three minutes walk from the metro station "Pl. 1905 goda". All rooms are air conditioned.

 

Clients room with one-way mirror to observe the discussion

The room capacity is up to 8 participants

The client room can comfortably accommodate up to 7 clients

Video and Broadcast in HD

Drinks and snacks are included

Clients room with one-way mirror to observe the discussion

The room capacity is up to 8 participants

The client room can comfortably accommodate up to 7 clients

Video and Broadcast in HD

Professional Samson® audio

Client room is equipped with large LCD monitor for broadcasted video and headphones for translation

Large in-room LCD screen for multi-media materials

Drinks and snacks are included

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