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Praktika / Praktika Effect

Praktika Effect

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  Check whether
  your ad works?

  You will learn what advertising channels work better, which advertising achieves the required effect and how it can be adjusted to improve marketing activities.

Evaluation of the effectiveness of marketing activities and advertising campaigns

	Testing brand and product awareness
	Evaluate the success of an advertising campaign by measuring brand or product awareness before and after the promotional activities.

	Measuring advertising coverage and reach
	Determine the percentage of the target audience that is reached by an advertisement.

	Measuring advertising exposure
	Learn how advertising affects the consumer's intention to buy the product or service.

Download research brief

Action plan

Provide information on current promotions and promotional materials

We conduct precise research using appropriate methods to determine the type of advertising campaign needed

Provide a detailed study report

Results of the study what you get:

•Information about brand and product awareness (spontaneous awareness and aided awareness) before and after the start of the campaign

•Recommendations for the selection of optimal channels of advertising messages

•Assessing the effectiveness of advertising

 

Methods

Quantitative methods

Quantitative research– is a group of practices in which the information obtained is analyzed by statistical and mathematical methods. Quantitative methods form the largest section of market research and include a plurality of methodologies and tools. Often quantitative methods are used to confirm hypotheses and the assumptions developed in the course of qualitative research.

For more details about quantitative research read below on the Tools page

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Longitudinal (Panel) Study

This is the kind of research in which the same respondents were given the same series of questions relating to a common theme, so it becomes possible to evaluate the dynamics of the test subject.

When conducting a series of interviews before and after the advertising campaign this may clarify how the attitude of the respondents to the properties of the product, or the product as a whole (the offset positioning of the product in the consumer's mind).

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Tracking studies

Tracking studies are conducted to find out if you want to change the mood of the target audience and the dynamics of its relationship to the test product or service. Unlike panel studies, respondents should not be the same people, although they belong to the same target audience, Tracking studies are usually held on a regular qualitative methodology.

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Measurement of the effectiveness of advertising campaigns

During the investigation, showing how the number of respondents of the target audience have seen measurable advertising messages, how advertising has influenced the level of brand awareness in the target audience.

When evaluating the effectiveness of advertising campaigns that are often used to measure known brand awareness, product or service, distinguished between spontaneous and aided awareness.

When conducting a series of interviews before and after the advertising campaign these may clarify how the attitude of the respondents to the features of the product or the product as a whole (the offset positioning of the product in the consumer's mind).

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NPS

NPS loyalty index reflects the commitment of consumers to the product or brand and is used to assess the readiness to re-purchase. The study highlighted the proportion of supporters of the brand, the proportion of the share of critics (detractors)  and neutral-minded people. NPS technology is not complex and is rapidly gaining popularity in Russia.

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Research types

Personal interviews

One of the most common methods in marketing research is a personal interview face-to-face. Personal interviews conducted by a structured questionnaire whereby the interviewer personally communicates with the respondent. Interviews face-to-face are held in different places - street interviews, in-home interview, etc.

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Telephone interviews

CATI (Computer Assisted Telephone Interview) is one of the most inexpensive ways to analyze this as it allows you to quickly reach a large sample in a short time. In a telephone interview the operator asks questions to the respondent on a structured questionnaire. All responses are recorded in a special program and this research method allows 100% audio control interview.

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Online Survey

Modern affordable research method reduce not only the budget, but also time. Respondent is invited to a survey by sending invitations by e-mail and respondents are able to choose the time and place of the interview by themselves. The method is characterized by short deadlines, availability of hard-to-reach groups, a high level of openness of the respondent, the possibility of multimedia integration.

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Retail Audit

This is the key method of assessing the availability of goods to consumers, market coverage and competitive products. Retail audit of large areas shows the problem areas of the distribution system. Such research allows you to quickly and effectively assess changes in its position in the market.

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Quantitative Methods

Quantitative research is a group of practices in which the information obtained is analyzed by statistical and mathematical methods. Quantitative methods form the largest section of market research and include a plurality of methodologies and tools. Often quantitative methods are used to confirm hypotheses and the assumptions developed in the course of qualitative research. For more details about quantitative research read below on the Tools page

Read more

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