Ru

|

En

Sign In

info@ma-praktika.ru

• Agency
• Research
• Tools
• Articles
• Contacts

8 800 500-09-81 Callback

Praktika / Praktika Market

Praktika Market

• 

  Who and what sells
  in your markets?

  This is the first question to begin a development strategy. The answers to this will determine the prospects for your new products, the potential for its growth, its current position in the market and planned budget

We define the size of your market and forecast sales

Examine competitors

	Determine the size of your market
	Number of buyers, sellers and existing market demands

	Examine competitors' offers
	Measuring your competitor’s products and marketing strategies their strengths and weaknesses.

	Sales figures
	Prospects for product sales, based on historical data and trends

Download research brief

Action plan

Conduct desk research to obtain a general picture of your marketplace

Collect information that is relevant to your type of products

Provide a detailed study report

Results of the study what you get:

•The structure and size of the market

•Competitors, their strengths and weaknesses

•Prices of competitors' products

 

Download sample report (banking market, Anytown.)

Download sample report (market size of product X in the catering segment)

Methods

Studying open source (desk research)

To perform tasks such as determining the size of the market and sales forecasting we use methods such as studying open sources, official statistics, thematic press, customs database, publishing, professional associations, competitors' sites, etc. In some cases, especially in the B2B segment, successfully applied indirect valuation, studies information about the complementary market.

Read more

Competitive Intelligence

One of the main approaches used in solving strategic tasks, such as determining the size of the market and sales forecasting is to obtain information directly from competitors, such as the method of observation, study reports or a series of interviews.

Read more

Research types

Getting data from open sources

Monitoring of open source - the official statistics, thematic press, custom database, professional associations publications, competitors' sites, social media and social networks.

Read more

Personal interviews

One of the most common methods in marketing research is a personal interview face-to-face. Personal interviews conducted by a structured questionnaire whereby the interviewer personally communicates with the respondent. Interviews face-to-face are held in different places - street interviews, in-home interview, etc.

Read more

Telephone interviews

CATI (Computer Assisted Telephone Interview) is one of the most inexpensive ways to analyze this as it allows you to quickly reach a large sample in a short time. In a telephone interview the operator asks questions to the respondent on a structured questionnaire. All responses are recorded in a special program and this research method allows 100% audio control interview.

Read more

Retail Audit

This is the key method of assessing the availability of goods to consumers, market coverage and competitive products. Retail audit of large areas shows the problem areas of the distribution system. Such research allows you to quickly and effectively assess changes in its position in the market.

Read more

Observation

The method of collecting primary marketing information by observing the consumer groups, the situation on the market. Observation provides additional information about the object in a comprehensive study, helps in building hypotheses and data validation. The basis of the method - clear instructions for more data latch.

Read more

In-depth interviews

Long, detailed discussion with the respondent with questions on the topic under study. Interviews conducted by the moderator or a prearranged plan, which aims to encourage the respondent to speak on a particular topic, to get detailed answers.

Read more

Find the right solution for your business!

Contact Us

We'd like to know how we can help