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Praktika / Praktika Attribute

Praktika Attribute

• 

  What your
  products will
  be bought?

  To achieve success, you need to know what will work and what won’t before launching a new product

Study consumer preferences in taste, color, product packaging or on the properties of services

	Сomparative analysis of the products
	Comparing different versions of products and against those of competitors as well

	Test the perception of your product properties
	Learn consumer's attitudes to the properties of a new product.

	Determine the optimal combination of product features
	We identify a combination of product features that will be most in demand.

Download research brief

Action plan

You provide product samples for testing

We utilize test methods that correspond to objectives of the study and products properties

Providing a detailed report on the study

Results of the study what you get:

•Information about consumers' perceptions of the various characteristics of the product

•Recommendations for the optimal combination of the product features

 

Methods

Quantitative methods

Quantitative research– is a group of practices in which the information obtained is analyzed by statistical and mathematical methods. Quantitative methods form the largest section of market research and include a plurality of methodologies and tools. Often quantitative methods are used to confirm hypotheses and the assumptions developed in the course of qualitative research.

For more details about quantitative research read below on the Tools page

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Monadic Concept

Monadic-testing technique involves one product’s demonstration of the respondent and to identify opinion is about it, without comparison with other products. Methodology is used for testing the properties of any products. If you use this technique in the price survey, respondents were given a single question about the price (buy/not buy). To get a more accurate measurement of the elasticity of demand and study the design with multiple cells (Monadic cells), when different respondents exhibit different price.

The technique is used mainly for confirmation of already approved concepts. Modification techniques include serial Sequential monadic-test (Serial demonstration of two or more products) and Protomonadic-test (paired comparison test, following the demonstration of a product), etc.

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Paired-Comparison Test

Pairwise comparison is when a paired roundup respondent demonstrates two products and ascertains their views on each of the studied attributes on a scale of better or worse. If it seems that is a good method from the common sense point of view, it actually has a significant number of drawbacks. As a rule, to study the properties of products Monadic or Sequential Monadic methods are preferred.

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Conjoint analysis

Conjoint analysis is a statistical technique used to study consumer preferences. Conjoint analysis determines which configuration features of the product are best suited.

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Research types

Personal interviews

One of the most common methods in marketing research is a personal interview face-to-face. Personal interviews conducted by a structured questionnaire whereby the interviewer personally communicates with the respondent. Interviews face-to-face are held in different places - street interviews, in-home interview, etc.

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Online Survey

Modern affordable research method reduce not only the budget, but also time. Respondent is invited to a survey by sending invitations by e-mail and respondents are able to choose the time and place of the interview by themselves. The method is characterized by short deadlines, availability of hard-to-reach groups, a high level of openness of the respondent, the possibility of multimedia integration.

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Quantitative Methods

Quantitative research is a group of practices in which the information obtained is analyzed by statistical and mathematical methods. Quantitative methods form the largest section of market research and include a plurality of methodologies and tools. Often quantitative methods are used to confirm hypotheses and the assumptions developed in the course of qualitative research. For more details about quantitative research read below on the Tools page

Read more

Telephone interviews

CATI (Computer Assisted Telephone Interview) is one of the most inexpensive ways to analyze this as it allows you to quickly reach a large sample in a short time. In a telephone interview the operator asks questions to the respondent on a structured questionnaire. All responses are recorded in a special program and this research method allows 100% audio control interview.

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Retail Audit

This is the key method of assessing the availability of goods to consumers, market coverage and competitive products. Retail audit of large areas shows the problem areas of the distribution system. Such research allows you to quickly and effectively assess changes in its position in the market.

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