One of the qualitative methods, based on a panel discussion held in the group of respondents. Focus group participants exchanged opinions; discussion is focused on a number of topics, which raises a guidance discussion moderator. In a panel discussion, the participants express their own opinions, as well as respond to the opinions of other members of the focus group.
PRAKTIKA marketing agency offers beautifully appointed, comfortable and cozy rooms complemented with professional moderators and experienced recruiters. To learn more about the focus group in our agency, please click here.