Measurement of the effectiveness of advertising campaigns

During the investigation, showing how the number of respondents of the target audience have seen measurable advertising messages, how advertising has influenced the level of brand awareness in the target audience.

When evaluating the effectiveness of advertising campaigns that are often used to measure known brand awareness, product or service, distinguished between spontaneous and aided awareness.

When conducting a series of interviews before and after the advertising campaign these may clarify how the attitude of the respondents to the features of the product or the product as a whole (the offset positioning of the product in the consumer's mind).

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