Gabor-Granger (Price Ladder)

Method is used to determine the optimal retail price of new products. Respondents are invited to express their views on a pre-arranged price of the product options - to answer the question "Would buy if this product was priced at X?". Then the price goes up or down depending on the respondent's reply. The technique allows the determination of the price elasticity on demand.

We'd like to know how we can help

Thank you,
we'll contact you shortly!