Determining the market size and market share

Important objectives indicate the potential of a product and the results of competitive action. Market size is the total product sales for the study based on geography which allows us to estimate the sales potential output in the product’s market. Market share - the ratio of sales of goods or services of a particular company compared to sales of similar goods or services in all competing companies operating in this market. This indicator helps to track the effectiveness of marketing and management decisions.

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